most thorough short guide ever to marketing a web company
Dave McClure is behind this. He knows what he’s talking about, it’s clear from how much he’s able to say with such a short and digestible presentation. Sure it’s simplifies a few things and takes some shortcuts, but you have to when you’re trying to organize something as big and fuzzy as the marketing strategy for an internet company into a 30-slide deck.
Blake Borgeson, in blog form 
thanks blake… appreciate the writeup. it is tough to put a broad set of guidelines for startups into a single deck, but hopefully we help guide people to create their own customized version of simple, actionable metrics that lead to better decision-making. (still probably more we can improve tho… we’ll keep working on it)
dave mcclure
April 24, 2008 at 11:32 am